CRM management & Tracking

CRM Management & Tracking

Customer relationship management is a tool that helps sales teams track

and drive revenue while maintaining and improving customer relationships

Let's define CRM

CRM stands for customer relationship management, which is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline processes, and improve profitability.

When people talk about CRM, they’re usually referring to a CRM system: software that helps track each interaction you have with a prospect or customer. That can include sales calls, customer service interactions, marketing emails, and more.

CRM tools can unify customer and company data from many sources and even use AI (artificial intelligence) to help better manage relationships across the entire customer lifecycle, spanning departments like marketing, sales, digital commerce, and customer service interactions.

That’s the CRM definition. So why is CRM important, and who can benefit? Let’s take a look.

What we’ll cover:

Who is CRM for?
Why is a CRM system important for your business?
What are the benefits of CRM?
What does a CRM system do?
How much does a CRM cost?

Why do companies need CRM?

Companies use CRM to accelerate revenue growth and deliver better customer experiences. With CRM systems and tools, they can:

Get the full context of where prospects and customers are in their buying journey to move deals along.
See a complete view of key customer and potential customer information in one place to personalize interactions.
Accurately forecast and manage the sales pipeline to plan, track, and analyze the sales process.
Set up triggers and automate tasks to keep sales reps on target.
Companies also use CRM to modernize their organization. Legacy or ad hoc solutions like spreadsheets require heavy data maintenance and fail to deliver the comprehensive analytics sales managers need.
Take Standard Beverage, a leading distributor of alcoholic beverages in Kansas. Its sales team relied on scraps of paper or memory for client details, which decreased productivity. They opted for SEOinbd, an easy-to-use CRM that reps could adopt quickly. That proved to be the key to pushing the team to modernize its sales methods, which led to a 300 percent increase in accounts.

CRM Benefits Section

10 ways CRM helps sales teams

Organizing customer data

Scaling operations

Setting and tracking goals

Driving inter-team collaboration

Personalizing interactions

Improving profitability

Targeting customers

Automating tasks

Boosting loyalty

Enabling work-from-anywhere

Manage Opportunity Pipelines

Prospect CRM’s opportunities are a great way to help your Sales team track and close new customer sales. Record information such as a potential sale’s estimated value, what type of sale it is, any notes as the opportunity moves through the sales process, and much more. CRM Pipelines help identify the stage that the potential sale is at and where possible sales are falling out of the sales pipeline to improve conversion rates.

Benefits of Opportunity Management

Opportunity tracking helps B2B product sellers generate high quality leads
Convert one-off buyers into repeat customers
Identify actionable insights through opportunity tracking to maximise customer lifetime value
Ensure opportunity processes are being followed company wide
Customise opportunity pipelines to be more meaningful to your business & complement existing workflows to drive sales growth

Common questions that I get asked

CRM Management & Tracking FAQs

What is Opportunity Tracking?

Opportunity tracking helps businesses manage sales pipelines by tracking potential deals from initial contact to closure. It ensures sales teams stay organised, prioritise high-value opportunities, and increase conversion rates.

How can I use Opportunity Tracking in my business?

Use opportunity tracking to better manage your opportunity pipelines, refine processes, and boost sales efficiency.

What is CRM in sales?

What is CRM in marketing?

In marketing, CRM manages and analyzes customer interactions to improve engagement, build loyalty, and drive sales. By centralizing customer information, CRM systems help create targeted marketing strategies and assess which tasks to automate, like email campaigns or social media outreach.

How do you know a CRM system is effective?

Simply put, you know your CRM is effective when you see increases in key metrics like conversions, customer satisfaction, and retention. The CRM needs to help your sales strategies by providing clear insights and analyzing customer interactions. It should also be easy to use so your people can focus on building customer relationships, not training to use software.

How can businesses build a successful CRM strategy?

To build a successful CRM strategy, businesses should focus on understanding customers’ needs and behaviors by leveraging data and technology. This involves implementing a sales-focused CRM system centralizing customer information, enabling reps to personalize communication and engagement.

The system should be able to segment customers, automate marketing and sales processes, ensure consistent and meaningful interactions across all touchpoints, and regularly analyze performance metrics to adjust strategies. If the tool can foster collaboration between sales and customer service teams—as SEOinbd does—it will ensure a seamless customer experience, driving loyalty and long-term business growth.